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PPC FAQ’s
What is PPC?
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying website visits rather than organically earning them. Platforms like Google Ads, Facebook Ads, and Bing Ads are popular for PPC campaigns.
How does PPC work?
PPC involves bidding on keywords relevant to your business. When users search for those keywords, your ad may appear at the top of search engine results or on other platforms. Advertisers only pay when a user clicks on their ad, making it a cost-effective strategy.
What are the benefits of PPC for businesses?
- Immediate Results: Unlike SEO, PPC can drive instant traffic to your website.
- Targeted Reach: Ads can be tailored to specific demographics, locations, and interests.
- Cost Control: You can set daily budgets and adjust bids to control spending.
- Measurable ROI: PPC platforms provide detailed analytics to track performance.
- Brand Visibility: Even if users don’t click, your ad still increases brand exposure.
How does SEO impact user experience?
SEO focuses on creating a user-friendly website. This includes improving site speed, mobile responsiveness, easy navigation, and providing high-quality, relevant content. A better user experience keeps visitors on your site longer and increases the chances of conversion.
Is PPC suitable for all business sizes?
Yes, PPC is flexible and works for businesses of all sizes. Small businesses can start with a modest budget, while larger enterprises can scale campaigns for broader reach.