250% New customers
CRMT Digital faced significant challenges in its organic search performance, primarily due to technical SEO errors and a lack of optimization expertise from its previous web agency. Despite these obstacles, a strategic SEO overhaul was implemented over a 12-month period, resulting in 250% new customers YOY, improved organic traffic, and top-three keyword rankings on Google Search.
Challenges Faced
- The website was originally built without SEO considerations, leading to numerous technical errors.
- The previous web agency lacked deep SEO knowledge, hindering progress.
- Before intervention, SEO performance was stagnant with little to no organic growth.
Strategy & Execution
- Technical SEO Overhaul
The first step was conducting a comprehensive SEO audit, which initially scored 44 out of 100. A structured approach was taken to resolve technical issues, including:
- Improving website structure and crawlability.
- Fixing indexing errors and optimizing metadata.
- Enhancing page load speed and mobile responsiveness.
- Content Optimization
To complement the technical improvements, a content strategy was developed, focusing on:
- High-quality, keyword-targeted content updates.
- Enhanced internal linking strategies for better engagement.
- Structured data implementation for improved search engine visibility.
The meticulous optimization efforts paid off, reflected by:
The latest SEO audit score reaching 83 out of 100 (an increase of 39 points).
A 120% growth in organic traffic.
Multiple keywords ranking in the top 3 of Google Search.
Conclusion
By taking SEO back to basics and addressing foundational issues, CRMT Digital witnessed transformational results. The technical and content enhancements not only revived the website’s organic growth but also set the stage for long-term search visibility success.
The attached audit chart visually reinforces the technical improvements, showing the upward trajectory from the original 44/100 score to the latest 83/100, proving the effectiveness of the implemented strategies.
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